2013-07-16 London
New Google program to support UK charities
A new program for non-profit organisations in the UK has been released by Google. It will allow charities free access to Google’s products which businesses have to pay for.
The program launched in the USA in 2011, and today’s announcement accompanies the first release outside of America.
Charities that use the programme will have free access to the online communication and collaboration suite Google Apps, which includes Gmail, Google Talk, Hangouts and Drive. They will also receive money in advertising credit to promote their causes across Google’s platform, as well as access to premium features within YouTube and Google Earth Outreach.
According to Dan Cobley, managing director of Google UK, Google aims to eliminate some of the technical challenges and costs that nonprofits face. He said “we hope our technology will help them to reach more donors, improve operations and raise awareness so they can focus on changing the world for the better”.
