Internet of Things and data privacy survey

Posted on Mar 13, 2014


SmartWatchLondon – 2014-03-13

MDP is running a new short survey to find out what people expect from the Internet of Things, and how their views on internet privacy have changed.

A lot has been said in the media about the ‘Internet of things’ (IoT), especially over the past few days. David Cameron, the British prime minister, has this week also announced an extra £45m to develop technologies around the IoT. The Guardian quoted Mr Cameron as saying: “We are on the brink of a new industrial revolution and I want us – the UK and Germany – to lead it.”

The Internet of Things and data privacy
However, not much is known about consumer sentiment about the IoT and how this will impact on the privacy of consumer data. How safe will this data be and how will it be used? Will we as consumers accept these devices without security measures and guidance in place?

Consumer expectations
So, what do we as consumers expect from the IoT and connected smart devices? Do we perceive this technology to be helpful or an exploitation of our data and an infringement on our privacy? Many people already use smart TVs, fridges and watches, but will some of the latest technologies, such as Google Glass go mainstream?

A must-have technology, or infringement on privacy?
It may be that the IoT and connected devices, which shares data freely, are perceived as an infringement on privacy, or as the must-have technology, a means to an end, in order to get the best price and best service. This leads to another question; will the Internet of things lead to a state where we as consumers feel we are forced to participate in order to get the best deals, even at the cost of our privacy?

MDP aims to answer these questions, gauge public opinion and quantify the main obstacles companies may face.

Now, have your say
We feel that everyone needs a say in this. If you would like to share your views, please complete this short survey.

You may also want to subscribe to our newsletter, New Thinking, to receive monthly updates on developments in technology, including the IoT, latest useful apps, big data analytics, and data privacy.

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