Our new feedback app has just been launched, and rewards users for reviewing places, services or shows. View other people’s ideas and alerts, and provide businesses with constructive feedback and start creating influential waves through ‘ripples’ of feedback! Whether you remain completely anonymous or become a ‘celebrity critic’, Tidal rewards user feedback with prizes. Businesses can directly respond to this feedback, actively allowing them to make improvements.
Tidal has been developed by MDP Labs, an Edinburgh-based tech startup. Daniel de Bruin, MDP Labs founder, explains: “We’re incredibly excited about the much anticipated launch of Tidal today. Tidal enables its users to drive businesses in their community to make improvements. This is not about unhappy customers getting something off their chest; Tidal revolves around rewarding users directly for providing meaningful feedback ‘ripples’ in the form of ratings, ideas and alerts, which can lead to positive change. Businesses of all sizes are given the ability to access live, actionable data feeds of anonymous consumer responses. Tidal permits these businesses to provide a direct private reply to any “ripple”, whilst consumers remain completely anonymous.”
Tidal is easily navigated and can be used in conjunction with almost any kind of business. A local live feed lists the most recent feedback about places nearby. From this feed, users can easily view responses about specific types of places through hashtags (e.g. #golf, #organic, #tailor). There is also the option to add in favourites.
Daniel continues: “Users have the choice to provide a rating via a slider from ‘terrible’ through to ‘fantastic’ on aspects such as ‘food’, ‘service’ or ‘vibe’, depending on the type of place being rated. Users also have the option to contribute ideas, like ‘have a fast-lane for soup at lunch’ which other users can vote up or down. Alerts can also be noted such as, ‘very long queues at Bond Street branch’ or ‘ran out of soy milk’. The app is completely flexible in terms of how much information the user divulges and also in terms of what can be reviewed – cafes, spas, banks, supermarkets, dry cleaners; Tidal is not confined to simply restaurants and hotels.”
Your voice. Your way. Your reward.